Tuesday, February 15, 2011

How Starbucks turns a window into an interactive display

By John Cook on Friday, February 4, 2011, 2:47pm PST


Is this the future of retailing? Starbucks is promoting its Tazo Tea brand through some pretty cool interactive displays at stores in Toronto and Vancouver, B.C.


As you'll see in the video above, customers on the street can use their hands to guide various insects and birds through a short game that promotes Tazo teas. I'd love to see this in Seattle, so let us know if you've come across anything like this at your neighborhood Starbucks.
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1 comment:

  1. Ma petit armoireFebruary 22, 2011 at 9:31 AM

    I think that this video is very interactive and that the people that see this are going to stay there. With this idea many people are going to feel the interest to go there and have a tea or a coffee.

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