The idea of this blog is to compile snapshots of consumer attitudes, and gesture consumer participation with different brands. It is hoped that it will incite a greater curiosity for the relationship between culture and marketing.
Monday, December 20, 2010
Olfactory Marketing Perspectives
Corporate Scent (March 17th, 2010)
Retail Scent Marketing on Today Tonight (November 10th, 2010)
Allan McRitchie, British perfumer and marketing consultant, speaks about perfume in consumer products. (September 9th, 2010)
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