What your favorite shows say about you
What you watch may be the key to who you really are.
A new study for the first time matches people’s personality traits with the TV shows they watch — and finds that TV tastes can tell a lot about your character.
Are you a modest person?
Chances are you’re a fan of “Deadliest Catch.”
Altruistic?
Bet you watch “Rachael Ray” or reality shows with happy endings, like “The Bachelor.”
The ad agency Mindset Media — which specializes in targeting ads — analyzed data from 25,000 TV viewers to correlate what they watched with their personality traits.
The information is used to determine which products the viewers of shows are likely to buy.
“We actually developed it as a TV planning tool for marketers,” says Lauren Hudson, a spokeswoman for Mindset.
But the research also found that people with specific character traits were drawn to different shows.
“Glee” fans, for instance, tend to be “more open-minded” — the opposite of the type who prefers “Dancing With the Stars,” whom the study found “more sweet and easy-going.”
“You’d have thought the two shows would draw the same type people, since both are about performing,” says Hudson.
It was impossible to determine a personality type for a few shows, like “House” and “Bones,” according to Ad Age, where the study was first reported.
The audience was too broad, the researchers found.
The agency released its finding on only a handful of shows. They are keeping the rest for the clients who paid for the study and whom they declined to name.
YOU ARE WHAT YOU WATCH ...
Mad Men: If you like “Mad Men,” then you are creative —meaning “emotionally sensitive and intellectually curious types tend to be dreamers rather than realists” — and liberal.
Family Guy: If you like “Family Guy,” you are a rebel — someone who “doesn’t like authority, rules or structure they deem unfair, and usually won’t hesitate to make their feelings known with anger or sarcasm” — and a rule breaker.
Glee: If you like "Glee" you are what ad people call an “ experientialist” — meaning someone who believes that “imagination and intellectual pursuits contribute to a good life, and goes out in search of unique and varied experiences” — and creative (see “Mad Men”).
Dancing With the Stars: If you watch “Dancing With the Stars,” you are a traditionalist — the opposite of the “Glee”-loving experientialist, prefering “stability and the tried and true” — and someone who doesn’t rock the boat and gets along with others.
The Office: If you watch “The Office,” you are, not surprisingly, a lot like the show’s main character, Michael: someone who believes they are “superior to others.” You “prefer to be in charge, directing others rather than being directed.”
Real Housewives of Orange County: If you watch “Real Housewives of Orange County,” you are “pugnacious” — described as “unafraid to tell others what they think and value honesty over keeping the peace” — and probably a leader.
The Biggest Loser: If you watch “The Biggest Loser,” you are a realist who lives “in the present and works with what they have been given.”
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