Consumers and Trends

The idea of this blog is to compile snapshots of consumer attitudes, and gesture consumer participation with different brands. It is hoped that it will incite a greater curiosity for the relationship between culture and marketing.

Wednesday, June 1, 2011

Hyper Island project: Karmatech concept film

A concept done at Hyper Island connecting the online and offline worlds using RFID enabled shoes and E-ink interactive mats.

Hyper Island project: Karmatech concept film from Pier Madonia on Vimeo.


The WeSC social shoe concept was developed at Hyper Island, Stockholm, by creativesKris Bengtson, Pier Madonia, Hampus Lemhag, Mikael Naslund, Anna Anderson and Bodil Gustavsson Fürst, with mentoring from Thomas Larsson at B-Reel.
Posted by frank at 8:14 PM No comments:
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